Challenge
The end of a Bird ride was a dead end. Riders locked a scooter, closed the app, and felt nothing. Bird needed that moment to mean something, without getting in the way.

Concept
I reframed the end-of-ride screen from a transaction into a values moment. Instead of closing on a receipt, riders closed on a reason. A reminder that their choice to ride Bird made a small but real difference in the world.

End-of-Ride Message System

I wrote a rotating set of messages — "One Less Car," "Breathe Easy," "Clear the Air" — each one specific enough to feel earned, short enough to land before the rider moved on.

End of Ride Survey

When a ride went wrong, riders needed a way to tell Bird without friction. I wrote the full issue-reporting flow — the prompts, component labels, open-field placeholder, and confirmation message that closed the loop and made riders feel heard.

Impact

The end-of-ride experience shipped across Bird's global fleet, reaching riders in over 100 cities at the moment they were most likely to form an opinion about the brand. No ad budget. No campaign. Just copy that showed up every time someone locked a scooter.