Nvidia Studio: Back to School
Problem
MacBooks are widely seen as the laptop of choice for millennials and Gen Z, dominating conversations around creativity and tech culture.
Solution
Instead of competing with MacBook on style, we focused on raw power. We positioned Studio laptops as the go-to tool for students in code, design, and innovation—unlocking their potential with unmatched performance.
Campaign Video
Landing Page
Result
Studio laptops redefined the conversation, increasing sales at Best Buy and Amazon over the previous year. We captured the attention of a new generation of creators by focusing on what matters most—power, performance, and endless possibilities.
Studio Standouts: The Art of Escape
Insight
For many designers, their art becomes a private sanctuary, a form of therapy that helps them process emotions and experiences.
Idea
Celebrate worlds built by designers using Adobe Substance 3D on NVIDIA laptops. Experience art not just as a visual treat, but as a portal—each piece a doorway to escape.