Making ACC Network Worth the Add
Problem
Sports fans had plenty of streaming options. Hulu needed to prove ACC Network was worth adding to the mix.
Concept
"Hulu Has Live Sports" got people's attention. We made ACC Network the reason to act on it—turning must-watch conference games into the gateway for new subscribers.
Launch Moment
We announced college football on Hulu with a high-energy sizzle reel and a promo starring Heisman winner Baker Mayfield—creating a moment fans could feel.
Email: Turning Awareness Into Tune-In
Email played a critical role in turning awareness into action, bringing fans back just before kickoff with clear messaging, live game access, and timely reminders.
Landing Page: Converting Hype Into Subscriptions
The landing page served as the final conversion moment, clearly communicating access, leagues, and value to turn interest into Hulu + Live TV subscriptions.
Impact
We turned a major sports moment into a clear subscription opportunity. By spotlighting premium college football coverage and simplifying the path to access, the campaign helped Hulu stand out in a crowded live sports market.