McDonald's - Campaigns (Ad Copywriting)
McRib
Campaign
Problem
The McRib sparks intense excitement every time it returns, but its limited availability leaves fans anxious about missing out.
Idea
We announced the McRib’s comeback and its inclusion in the McPick 2 for $5 deal with an eye-catching digital out-of-home video and billboards. The goal? To grab attention, build anticipation, and drive sales.
McRib Digital OOH Video
McRib Billboards
Result
The McRib's return generated buzz, bringing loyal fans back and driving strong engagement with the McPick 2 for $5 promotion.
McDonald’s
Radio Spots
McDonald's
Black History Month
Black History Month is all about celebrating black excellence and culture. So my coworkers and I created McDonald's "BlackYourStory" campaign to highlight black men and women making history today.
