– Lead Copywriter
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Apple – Home App Redesign (UX Writing)

 

 

 Home App Redesign

Challenge
Setting up a smart home can feel complicated and overwhelming, with too many devices and not enough simplicity.

Solution
We reimagined the Home app for a more intuitive experience. Clear copy and engaging visuals make smart home setup effortless, while user insights helped us prioritize the most important products.

 
 
 

My Role
I shaped the Home app by creating approachable product stories that highlighted real-life use cases, inspiring users to effortlessly connect their devices with confidence.

 
 

Collaboration
The Home app comes preinstalled on all Apple devices, so I partnered with the localization team to adapt its copy for global audiences, ensuring clarity and simplicity while maintaining Apple’s consistent voice worldwide.

 
 

Result
The Home app empowered users to explore smart home possibilities with confidence, making it simple to create a connected, seamless home experience.