Context
In 2022, Web3 and NFTs had gone mainstream. It wasn’t about experimenting anymore. Brands were trying to build digital experiences that actually resonated with people.

Opportunity
We knew it was the perfect time to take the cultural power of the Air Force 1 into the digital world, blending physical products and digital to push the boundaries of Nike ownership. Thus, the Our Force 1 collection was born.

Out-of-Home Ads

AF1 took over banners in LA and NYC—sparking buzz for our first-ever Our Force 1 poster airdrop.

My Role
I led copy, working cross-functionally with our Virtual Curation and Creation, tokenomics, marketing, comms, and product teams to tell the AF1 origin story for a new generation. Our mission? Inspire Nike fans to dive into our virtual creations and step into .SWOOSH.

Our Force 1 Poster Airdrop

Inspired by the original AF1 ads, we co-created the OF1 posters—our first .SWOOSH virtual creations—using the community's top picks from the OF1 voting brackets.

Homepage Banner

Collection Detail Page

Poster Gallery 

PDP

Our Force 1 Box

The OF1 posters became a mint pass that unlocked access to the highly coveted OF1 Box. When opened, the box revealed a virtual AF1.

OF1 Collection Listing Page 

PDP