Air Max Collection 24’

Insight
Air Max changed the game with visible Air cushioning, so celebrating 30 years of this icon was a must. It’s more than a sneaker, it’s a legacy that keeps pushing limits.

Idea
Unleash a new virtual collection that brings together the most legendary Air Max styles, unreleased prototypes, and more.

Air Max Homepage Banner

My Role
I collaborated with Virtual Curation and Creation and marketing teams to craft copy for each Air Max PDP.

Air Max PDP

Air Max Buy Flow

I teamed up with a product designer and manager to craft an intuitive user flow. The result? Content that guides Nike fans through the Air Max journey, making the experience as bold as the design.