How to use Community Mode video
Problem
While Bird e-scooters gained rapid popularity, non-riders frequently voiced their frustrations on social media, resulting in negative publicity for the startup.
Idea
Introduce “Community Mode,” a Bird app feature that allows people to provide feedback directly to Bird, and launch a “How-to-Use Community Mode” video to explain and promote this new feature.
How To Charge With Bird
Challenge
Charging Bird e-scooters was designed to be seamless, but some new chargers faced challenges on their first night.
Idea
With a $0 budget, we created “A Day in the Life: How to Charge and Lock” videos, providing simple, clear guidance to help the community easily find and charge Bird e-scooters—bringing the process to life through engaging, practical content.
Result
The videos empowered users with the confidence to charge e-scooters effortlessly, improving the overall experience without additional resources.
Charger Instruction Manual
Challenge
With Bird Rides expanding to over 100 cities globally, efficiently onboarding new chargers became critical to maintaining smooth operations.
Idea
We developed a clear, concise instruction manual that focused on the most important aspects of charging. This streamlined guide aimed to reduce support tickets and make the onboarding process seamless.
Result
The manual significantly improved onboarding efficiency, reducing support inquiries and empowering chargers with the knowledge to get started with confidence.